• S. Loesser

Second digital shopping spree: experience Aachen city centre shops live online

Live consultations, inspiration and personal contact with Aachen retailers: this is possible even in corona times, during the second digital shopping spree on Thursday 25 February from 18:00 to 20:00. On this evening it is again possible to stroll through some of Aachen's shops online, via the platform “Wonder.me”, see each other in person in a video chat and shop locally, in this new, different way, from the comfort of one's own home.

During this digital shopping experience the costumer can talk to the participating retailers online, take advice and also have products shown or be guided through the shop. Purchases or binding orders as well as delivery or pick-up options are then settled via the protected individual chat with the participating retailers.

Photo: © Hybrider Einzelhandel

Cooperation project “Hybrider Einzelhandel”

As part of the cooperation project Hybrider Einzelhandel (Hybrid Retail) between Stadt Aachen and RWTH Aachen University’s IMA – Informationsmanagement im Maschinenbau (Information Management in Machine Engineering), a digital shopping spree took place shortly before Christmas. With success: many participating retailers were enthusiastic about the format and wanted it to be repeated. As a result the project team planned a follow-up event without further ado.

"If the second digital shopping spree will be appreciated equally, we plan to continue this digital event regularly in the coming months,"

says Jalina Maaßen, Stadt Aachen’s Projektmanagerin im Fachbereich Wirtschaft, Wissenschaft, Digitalisierung und Europa (Project Manager, Department of Economics, Science, Digitalisation and Europe), about the trend so far.

At home, from the comfort of one's sofa with one's PC or laptop: with an internet connection, participation is possible free of charge without registration. A camera and microphone are an advantage, but not absolutely necessary. The access link to the second digital shopping spree as well as the participating retailers can be found at www.hybrider-einzelhandel-aachen.de. Registration is not required for visitors.

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